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Brand Identity Design

A complete visual identity system that captures the essence of your brand and creates lasting impressions with your audience.

Timeline

4-6 weeks

Investment

Starting at $3,500

Deliverables

7+ Items

Overview

Your brand identity is more than just a logo—it's the visual language that communicates who you are, what you stand for, and why customers should choose you. A well-crafted brand identity creates recognition, builds trust, and sets you apart from competitors.

Our brand identity design process begins with deep discovery. We take the time to understand your business, your audience, your competitors, and your aspirations. This strategic foundation ensures every visual element we create serves a purpose and resonates with the people you want to reach.

From there, we craft a cohesive visual system that includes your logo, color palette, typography, patterns, imagery guidelines, and more. Everything works together seamlessly across all touchpoints—from your website to your business cards to your social media presence.

What's Included

Brand strategy & positioning workshop
Competitive analysis & market research
Logo design (primary + secondary variations)
Color palette with psychology rationale
Typography system (headings, body, accents)
Brand guidelines document (40+ pages)
Visual elements & patterns library
Application mockups (stationery, signage, digital)
Icon set & graphic elements
Brand voice & messaging guidelines

Our Process

1

Discovery & Strategy

We dive deep into your business, audience, and goals through questionnaires and collaborative workshops.

2

Research & Analysis

We analyze your competitors, industry trends, and target audience to find opportunities for differentiation.

3

Concept Development

We explore multiple creative directions and present 3 distinct logo concepts with rationale.

4

Refinement

Based on your feedback, we refine the chosen direction until it's perfect.

5

System Building

We expand the logo into a complete visual identity system with all supporting elements.

6

Delivery & Guidelines

You receive all files plus a comprehensive brand guidelines document for consistent implementation.

What You Receive

  • Logo files (AI, EPS, SVG, PNG, JPG) in all variations
  • Brand guidelines PDF (40+ pages)
  • Color palette with HEX, RGB, CMYK, and Pantone codes
  • Typography files or font recommendations
  • Pattern library and graphic elements
  • Social media templates
  • Application mockups

Is This Right For You?

New businesses launching their brand, established companies ready for a rebrand, or businesses that have outgrown their DIY logo and need a professional identity system.

Frequently Asked Questions

Ready to Get Started?

Let's discuss your project and see how we can help bring your vision to life.